The New Jam Factory

The Jam Factory centre in Chapel Street is set to become a new district in the heart of South Yarra as part of a comprehensive proposal to redevelop and revitalise the site.

Subject to planning approval, the site will be opened up with a network of laneways and a vibrant public realm. A major economic catalyst, the Jam Factory will be a destination that resonates with the community and drives the local economy.

A new district

Setting a new standard in sophisticated mixed-use development.
A permeable district in the heart of Melbourne’s most desirable location – the Jam Factory will be a dynamic destination for locals, visitors, and office workers to shop, dine, work or relax.

A major economic driver

A catalyst project to boost Melbourne’s economy by attracting new business as well as local and overseas visitors and shoppers. A vibrant retail and work space district, it will create thousands of jobs during construction and upon completion for the local community and Melbourne.

Space to breathe

This is a place for the people, an accessible district laid open for business and pleasure.
Including a large elevated garden terrace overlooking Chapel Street to be enjoyed.

What we are building

An active network of pedestrian laneways connected by a central plaza.
Pedestrian laneways and elevated garden terrace.
Retail, dining, cinemas and entertainment.
Iconic local and international food and fashion.

What we are building

A collection of interconnecting work space environments ranging from 4 storeys to 15 storeys and with floor plates up to 4,000 square metres.
Significant bicycle parking spaces and best in class end of trip facilities.
Ample underground carpark and fully enclosed loading facilities located on site.
Opening up of past laneways, and respect to historical features.

Jobs and economic growth

In excess of $450 million of direct investment at the site.
During construction, an estimated 1,000 jobs.
During operation, an estimated 5,000 permanent full-time jobs in office, retail and hospitality.

Our planning application was lodged with the City of Stonnington in early October.
Details of the Council process are available at

How to stay informed

Throughout the planning, demolition and construction process, we are committed to keeping the local community and businesses informed and engaged.

You can also register for our regular email updates, including details of community information sessions.


Newmark Capital

Newmark is a private Melbourne based investment manager focussed on the development and long term holding of strategic assets. We are proud locals, already owning and operating the Como Centre as part of a portfolio of more than $600 million in real estate assets across Australia, and are dedicated to providing lasting value to the communities in which we invest.

Visit Newmark website for more information